Established in 1995 and previously known as Servex Australia, Bluechip Infotech is an Australian company with investment from both local management and the Acer Group, Taiwan. This local ownership gives Bluechip Infotech the advantage of being able to make quick decisions both for general business and marketing strategies, while still enjoying the comfortable financial backing of a large multinational group.

In July 2003 Bluechip merged with another leading Australian distributor "BBF Components and Peripherals", the combined resources resulting in the creation of one of the largest distributors in Australia.

With a head office based at Silverwater in Western Sydney and branch offices in Melbourne, Brisbane, Perth and Adelaide, we have steadily expanded our operations to provide better facilities for the distribution of our products, as well as increasing the size and reliability of our service divisions, maintaining a service commitment that is second to none.

The key to Bluechip's success is our strong vendor relationships, many of which involve joint equity interest, ensuring a high level of commitment, cooperation and market relations. Bluechip differentiates itself in the distribution market by working with a small number of quality organisations and products in any particular technology. In this way we guarantee full comprehensive understanding of products and their market value, allowing Bluechip Infotech to provide cost effective solutions to our partners.

Bluechip Infotech is a continually evolving company that persists in working hard in its traditional distribution market to consolidate and expand its position, but one that is also looking to develop new markets and partnerships with vendors and customers, locally and overseas, to help grow and diversify.

As a company we are true believers in the old saying that a rolling stone gathers no moss, only momentum.

Aims
· To exceed customer expectations of us as a truly national distributor of strategic products.
· To build long term customer and supplier business relationships.
· To provide value for money products, customer service and support.
· To make it easier for resellers to do business with us.

Customers
We have partnerships with clients as diverse as…
· Service technicians
· Computer resellers/stores
· System integrators
· Original Equipment Manufacturers
· Value added resellers.
· Schools
· Local, state and federal governments

Sales and Informational Activities
Information is distributed to our client base through the following channels:
· Regular updates incorporating special offers, price updates and other promotional activities, via fax/email and also live on the website.
· Training and promotional nights, held regularly.
· Direct calling of customers.

Quality Assurance
C-Tick
All Bluechip Infotech products comply with the appropriate Electromagnetic Compatibility (EMC) standard and thus are marketed with the C-Tick label.

E-Commerce Sites
The Bluechip Infotech website - www.bluechipit.com.au is a valuable sales and informational tools designed to offer our resellers a functional online service that is both fast and easy to navigate.

The site is updated regularly to ensure our information is current. Additionally, new and exciting features are continually being developed and implemented to further enhance the site.
Our objective is to offer our resellers all the tools necessary to enhance and develop their business as well as provide a vehicle to…

o Advertise/position and promote the products that we distribute.
o Direct link to our vendors' sites
o Provide online details of:

- Order status
- Invoice history
- Tracking deliveries and account history (invoices and credits).

o Provide electronic application for RMAs
o Ensure 24-hour online ordering via secure link
o Emailed notifications of the purchase orders
o Provide a downloadable customised price list
o Give rewards for loyalty

Download Bluechip InfoTech Company Profile 2008 (PDF - 758K)