The ASUS winning formula:
Winning = Marketing (Quality*Speed*Innovation*Serice)
/Cost
ASUS, a technology-oriented company blessed with one of the world's top R&D
teams, is well known for high-quality and innovative technology. As a leading
provider of 3C (computers, communications and consumer electronics) total solutions,
ASUS offers a complete product portfolio to compete in the new millennium.
In 2004, ASUS shipped 40 million motherboards, which means one out of every
4 desktop PCs sold last year is based on ASUS motherboards. If we line them
up side by side, the length will be longer than the distance from New York to
San Francisco. ASUS' 2004 revenues reached US$7.7 billion, up 28% from the year
before.
ASUS products' top quality stems from product development. It's like learning
Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner
strength. Besides innovating cutting-edge features, ASUS engineers also pay
special attention to EMI (electromagnetic interference), thermal, acoustics
and details that usually go unnoticed to achieve complete customer satisfaction.
ASUS notebooks are the first TCO'99-certified notebooks worldwide. The requirements
for this honor include radiation emission control, energy (battery consumption),
ecology (environment friendly) and ergonomics.
To succeed in this ultra-competitive industry, great products need to be complimented
by speed-to-market, cost and service. That's why all 45,000 employees of ASUS
strive for the "ASUS Way of Total Quality Management" to offer the
best quality without compromising cost and time-to-market while providing maximum
value to all customers through world-class services.
ASUS won over 1048 awards in 2004 from the world's most respected IT media and
organizations. BusinessWeek ranked ASUS amongst its "InfoTech 100"
for the seven straight year. The readers of Tom's Hardware Guide, the world's
largest IT website, selected ASUS as the best maker of motherboards (4 consecutive
years) and graphics cards (two consecutive years). Furthermore, the company
took home the prestigious "National Award of Excellence" presented
by the Ministry of Economics Affairs and Germany's Industrie Forum (iF) Award
for industrial design excellence.