Customers want more than just a video call or a simple Zoom web link. They want seamless unified communications, integrated contact centres and effective AI-driven workflows. Yet, without the right strategy, partners struggle to grow revenue through modern collaboration tools like Zoom. This is where Zoom’s evolving channel strategy makes a real difference. For partners in Australia and New Zealand, this change isn’t just timely — it’s an opportunity.
At Bluechip IT, we work closely with resellers to help them grow through vendor-led programs like the Zoom partner program and Zoom reseller partner program. This blog explores how Zoom’s renewed channel focus supports partners to build profitable services and monetise AI. Read on to discover how this shift in strategy can boost your business growth.
The Unified Communications Opportunity: Market Growth You Can’t Ignore
The market for unified communications solutions continues to expand at a strong pace. According to recent industry research, the global unified communications market was worth around USD 136.1 billion in 2023, and is projected to reach USD 417.9 billion by 2030, growing at a compound annual growth rate of 17.4 per cent from 2024 to 2030.
This expansion reflects how businesses increasingly demand consolidated communication tools that include voice, video, messaging and collaboration — rather than fragmented point solutions. As organisations move toward unified platforms, partners who deliver these capabilities can unlock recurring revenue streams. With the world leaning into more integrated tools, including creating Zoom meeting functionality and Zoom Phone, the potential for partner growth is substantial.
Zoom’s Shift to a Fully Partner-First Model
Zoom has recognised that its channel strategy needed an overhaul. Previously, many partners felt the program was not always “partner first” and lacked the tools they needed to succeed. Over the past 14 months, Zoom has made significant investments in new partner tools, quote-to-cash systems and enablement resources.
For resellers and service providers, this shift means easier onboarding, clearer sales processes, and better support throughout the sales lifecycle. Tools that support ordering, provisioning and quoting help partners reduce administrative friction, freeing them to focus on customer outcomes.
The introduction of quote-to-cash platforms is especially useful. It improves accuracy, reduces errors and speeds up deal closure. This matters because partners who can move quickly often win more business.
What’s New in the Zoom Partner Program
Zoom’s current partner ecosystem goes beyond traditional reseller models. Recent updates focus on:
- Enhanced partner portal and enablement resources
- Powerful quote-to-cash tools for sales efficiency
- A global Zoom Up Services program that accredits partners to deliver services
Through Zoom Up Services, partners can build certified offerings around the Zoom portfolio. This helps resellers upskill their teams, deliver higher-value projects, and strengthen customer trust — all essential to long-term revenue growth.
Importantly, the program now emphasises flexibility. Partners can choose when and how they engage with particular modules or products. This makes participation less daunting and more strategic, especially for organisations still growing their expertise.
Why Unified Communications Is Driving Partner Demand
Business demand for unified communications tools like Zoom has only grown since the pandemic. Many organisations now view collaboration platforms as foundational IT investments rather than optional add-ons. This trend directly influences partner enquiries.
Customers want single platforms that handle meetings, phone services, contact centre functions, chat and team collaboration across their whole business. For partners, this means more opportunities to cross-sell and upsell multiple services instead of selling just one product.
By positioning Zoom Phone and Zoom Contact Centre together, partners can package comprehensive solutions that appeal to customers who need complete communications suites. This broader scope of offerings increases deal size and creates recurring revenue possibilities.
Monetising AI with Zoom: A New Revenue Layer for Partners
One of the most exciting aspects of Zoom’s current strategy is how it involves AI. Zoom has developed a unified AI stack, bringing together features under the Zoom AI Companion umbrella and infusing intelligence across its product suite.
With AI adoption rising globally, partners are well-placed to lead customers into this next phase of digital transformation. According to data from the OECD, the share of businesses with ten or more employees using AI grew from 5.6% in 2020 to 14% in 2024.
That increase shows AI adoption is gaining real traction. For partners, this means opportunities to build specialised services around automation, AI-enabled workflows, productivity enhancements and analytics. By creating add-on services or bespoke solutions that leverage Zoom’s AI capabilities, partners can generate recurring revenue that goes beyond traditional licence sales.
At Bluechip IT, we help partners understand how to package these solutions effectively. Click here to explore how we can support your AI-driven Zoom services growth today.
Flexible Routes to Market for Different Partner Models
Zoom’s channel ecosystem supports a variety of partner go-to-market models. Whether you are a reseller, agent, MSP or service provider, Zoom’s framework gives room for different engagement styles.
For MSPs, bundling Zoom services with managed services can be a compelling model. This creates predictable monthly revenue while establishing deeper customer relationships. Telco partners can combine Zoom web, connectivity, cloud and telephony services into unified bundles, offering seamless customer experiences with a single point of contact.
Another notable update is mandatory services alignment for certain solutions, designed to enhance customer outcomes. For example, partners selling contact centre solutions are often encouraged to include professional services, which elevates implementation success and customer satisfaction.
Local Focus: Supporting Partners in Australia and New Zealand
One reason Zoom’s expanded ecosystem resonates in the ANZ region is due to local support. Zoom recognises the unique needs of this market and is building teams who understand local customer preferences and business cultures.
This local touch helps partners engage more effectively. Having access to channel account managers who speak your market’s language ensures faster escalation of issues and more relevant strategic advice. Local insights also inform how Zoom shapes its broader global strategy. ANZ partners benefit from being part of a region that tests new ideas and influences future product direction.
What This Means for Bluechip IT Partners
For partners aligned with Bluechip IT, Zoom’s expanded ecosystem offers a chance to grow in more ways than ever before. We provide enablement, distribution expertise and marketing support to help you maximise Zoom-related opportunities. Whether you want help getting certified on products, crafting bundled offers, or creating tailored services around AI, we can support you.
We see partners succeed when they adopt long-term strategies, tap into growing market demand, and leverage Zoom’s evolving tools to unlock new revenue. From Zoom meeting implementations to the union of AI workflows and contact centre solutions, the opportunity set is larger than it has ever been.
Seize the Future of Zoom Partner Growth
Now is the right time for partners to invest in Zoom and broaden their service offerings. The unified communications market is expanding quickly, and AI adoption is rising steadily. Zoom’s renewed channel focus gives resellers and service providers a clear path to grow recurring revenue.
By positioning solutions strategically, building services around Zoom partner program capabilities, and working with distributors like Bluechip IT, partners are ready to succeed in this next wave of technology transformation.
Grow Your Zoom Practice with Bluechip IT
Partner with us to accelerate growth. Let Bluechip IT help you unlock AI monetisation, increase profitability and lead in unified communications.
